Using your brand as badge of honor for employee recognition.
Employee recognition is one of the best ways to show your employees how much you appreciate them. It can be as simple as a thank-you note or a pat on the back; it doesn't have to be expensive or elaborate, but it should be meaningful and personal.
Here at [company name], we believe in using branded goods to celebrate our team members' hard work and achievements. Our branded merchandise helps us build stronger relationships with our employees by showing them that we value them as individuals--not just workers who make up a larger whole.
Benefits of Branded Goods
Branded goods are a great way to show your employees that you appreciate them. They're also a great way to increase visibility, improve morale and engagement, build loyalty and customer relations. Here's why:
- Increased Visibility: When you give branded items as gifts or rewards for good performance, it shows other people in your company that you value the person receiving the gift. This can help boost their self-confidence which leads to better work performance overall!
- Improved Morale: When employees feel appreciated by their employer through branded merchandise they will be more motivated at work because they feel valued by management or owners who are recognizing them with these types of gifts/rewards (i'll explain more about this later).
Types of Branded Goods
- Shirts (including t-shirts)
- Tote bags, backpacks and other travel accessories.
These are just a few examples of branded goods that can be used as rewards for your employees.
How to Choose Branded Goods
When you're choosing branded goods, it's important to consider the audience. The best gifts are ones that are useful and meaningful for your employees. You want them to be excited about their gift, but you also want them to feel like they can use it every day at work. If you're giving out branded items as employee rewards, think about how well the item aligns with your company's values and mission statement. For example: if one of your values is "innovation," then consider giving away pens with an innovative design (like a pen with a built-in ruler). Or if another value is "excellence," then give away high-quality coffee mugs or notebooks instead of just any old thing from Office Depot.
Tips for Implementing Branded Goods
- Choose a memorable design.
- Create a memorable message.
- Make sure the items are of good quality and affordable to employees, but also reflect your company's brand in some way (for example, if you're an accounting firm, you could give out pens with your logo on them).
- Create an event around launching your program and handing out branded merchandise as part of the celebration--this will help ensure that it gets off on the right foot!
Different Ways to Use Branded Goods
- As rewards.
- As incentives.
- As recognition, such as employee of the month or year, or even just a random act of kindness (RAK).
- In a loyalty program, like Starbucks' My Starbucks Rewards program that rewards frequent customers with free drinks and food items based on their purchases and other activities like referring friends to join the program.
Creating a Positive Experience
The most important thing to consider when creating branded goods is that they have to be well received by employees. If you don't get buy-in from your employees, it will be difficult for them to use the items as badges of honor and recognition. Creating a sense of unity among your team members is another way that branded items can help with employee recognition efforts. When everyone has something in common, they feel more like a team and less like individuals working on separate projects or tasks. This feeling can also help boost morale because employees feel more connected with one another when they share something as simple as a logo on their coffee mug or pen! Finally, make sure that the branded items are seen as valuable by both employees and managers alike -- this will ensure that everyone sees them as worthy tools for recognizing great work done by others within the organization.